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Airline on Facebook and Twitter - and nothing new. Airlines that quality used Instagram are still in the minority, and it was here that his chances of seeing the company SWISS International Air Lines, which with the help of the German Agency plan.net late January this year placed an interesting campaign precisely on this social network.
Be where your customers are, the basic premise of marketing in the age of social networking and modern technology means you have to work 25 hours a day, to investigate and to respond quickly. If it is known that Instagram has more than 100 million users worldwide, it is understandable why more and more campaign turns just those users.
How did it SWISS? They used what Google called zero moment of truth - Zero moment of truth and reach users while they were still in the research phase. They used the first major event that froze in Switzerland, Geneva Motor Show (Geneva International Motor Show) and won its called. # Hashtag phrases: genevamotorshow #, # # genevacarshow and salonautogeneve. Every time a user searched Instagram photos with this tag in the results would show up and photos SWISS's plane - but these were not ordinary photographs. They contained information about the flight, and even you are able to book a seat, and so choosing a photo where you like to sit down!
The results? Following the launch of the campaign, the media got interested and started to write about her, which caused a new search users who have their experience and satisfaction can share further by social networks. Translated memorial day 2013 into the language of financial marketing: SWISS has received enormous publicity, and that is not spent a dime on media coverage of the campaign.
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User Groups memorial day 2013 web programmers in Croatia announce the second best, one-day memorial day 2013 conference WebCamp Zagreb, which will cover topics interesting large circle of developers who are engaged in the development web [...]
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